In the manufacturing and service sectors, access and optimal data sharing between internal resources requires a considerable expenditure of time and has a significant impact on production costs: the artificial intelligence with tools such as chatbots, rich media cards and semantic databases can represent a valid resource to optimize working processes.
For a pharmaceutical recruiting company, the project goal was to find a solution shared by all parties involved – project managers, human resources and sales – to facilitate the retrieval and matching of consultants curricula and their correct allocation at the client’s facility, taking advantage of the AI.
To accurately identify the customer’s requirements, a single day Lean UX workshop was organized involving stakeholders and product managers. The goal was to create a functional prototype so to satisfy the needs of the primary user.
The workshop was divided into six phases:
- Define business objectives
- Specify the context of use
- Identify the user profile
- Describe user scenarios
- Provide ideas to the problem
- Find a shared solution
Each participant highlighted the main objectives to be achieved so to use them as performance indicators (kpi). Eventually, the three major were selected in a priority scale.
Context of use and user profile
The team was asked to analyze business goals from a different perspective, answering a series of questions such as:
- Who is the user?
- What problems must the product / service solve?
- How, where, when is it used?
- What features are important?
- What needs must meet?
- What solutions can we give to these needs?
The information thus gathered was grouped and used to identify a user profile (primary persona) based on demographic characteristics, needs, problems and goals.
Analyzing the user needs and problems, a series of questions were formulated to be translated into scenarios that the team then selected for the next co-design phase.
Participants were asked to provide as many ideas / solutions to user stories in a divergent approach. Each idea was viewed and evaluated by the team to produce a shared solution.
The solution identified was illustrated in a user flow so as to provide a blueprint for a high definition prototype to be validated inside the team.