In the manufacturing and service sectors, access and data sharing between various departments requires a considerable amount of time and investment: the artificial intelligence through tools such as chatbots, rich media cards and semantic databases can represent a valid resource to optimize production processes.
For a pharmaceutical recruiting company, the project goal was to find a shared solution within the team to facilitate the retrieval and matching of curricula and the correct allocation of human resources, taking advantage of the AI.
To accurately identify the customer’s requirements – a recruiting company in the pharmaceutical sector – a single day Lean UX workshop was organized involving stakeholders and product managers. The goal was to create a conversational interface prototype so to satisfy the needs of the primary user, the project manager.
The workshop was divided into six phases:
- Define business objectives
- Specify the context of use
- Identify the user profile
- Describe user scenarios
- Provide ideas to the problem
- Find a shared solution
Each participant highlighted the main objectives to be achieved so to use them as performance indicators (kpi). From these the three main ones were selected in a priority scale.
Context of use and user profile
The team was asked to analyze the objectives from a different perspective, answering a series of questions such as:
- Who is the user?
- What problems must the product / service solve?
- How, where, when is it used?
- What features are important?
- What needs must meet?
- What solutions can we give to these needs?
The information thus gathered was grouped and used to elaborate a user profile (primary person) based on demographic characteristics, needs, problems and goals.
Scenarios (user story)
Analyzing the user needs and problems, a series of questions were formulated to be translated into scenarios that the team then selected for the next co-design phase.
Participants were asked to provide as many ideas / solutions to user stories in a divergent approach. Each idea was viewed and evaluated by the team to produce a shared solution.
The solution identified was illustrated in a user flow so as to provide a blueprint for a high definition prototype to be validated inside the team and submit to usability testing.