• Blog

    The customer experience does not end with a good (or bad) UX

    Designers and product managers should do their best to bridge the gap that separates the user experience (UX) from the customer experience (CX).

  • Blog

    The anatomy of a Magento eCommerce site: a case-study

    From the home page to the checkout page, a step by step analysis in designing a Magento eCommerce site

  • Blog

    7 design lessons I have learned

    From showcasing a digital portfolio to re-defining a e-commerce mobile app, I have been challenged with different design projects. Here is a concise list I what I have learned as designer.

  • Blog

    The user experience and the organic design

    How to reproduce in a digital format the elements found on a natural environment...

  • Blog

    Narrative web: it’s a Web Site Story

    Web users are demanding a narrative experience: a story with as the main characters the website itself and its audience.

  • Blog

    Aesthetics vs usability

    Is it better to have a well-designed layout or a well-structured organisation of its contents?

  • Blog

    Designing the user experience

    The user experience designers try to deliver the most appropriate interface for a particular user in order to provide the most suitable experience.

  • Blog

    Which persona are you? Building ux user archetypes

    Personas are hypothetical archetypes, or ‘stand-ins’ for actual users that drive the decision-making for interface design projects

  • Blog

    After the WWW comes the GGG

    We should exchange tastes, opinions, beliefs to allow other people to enrich our and their experience with suggestions and comments based on a mutual relationship.