Designers and product managers should do their best to bridge the gap that separates the user experience (UX) from the customer experience (CX).
From the home page to the checkout page, a step by step analysis in designing a Magento eCommerce site
From showcasing a digital portfolio to re-defining a e-commerce mobile app, I have been challenged with different design projects. Here is a concise list I what I have learned as designer.
How to reproduce in a digital format the elements found on a natural environment...
Web users are demanding a narrative experience: a story with as the main characters the website itself and its audience.
Is it better to have a well-designed layout or a well-structured organisation of its contents?
The user experience designers try to deliver the most appropriate interface for a particular user in order to provide the most suitable experience.
Personas are hypothetical archetypes, or ‘stand-ins’ for actual users that drive the decision-making for interface design projects
We should exchange tastes, opinions, beliefs to allow other people to enrich our and their experience with suggestions and comments based on a mutual relationship.
The scenario is familiar. Not far from us a new restaurant has just opened: the promotional campaign shows a rich menu with competitive prices while the brand image is captivating. The venue catches our...Read more
Designing an e-commerce site is a complex challenge because of the cognitive and emotional variables related to buying habits, whose identification requires in many cases a careful analysis of the...Read more
From showcasing a digital portfolio to re-defining a e-commerce mobile app, I have been challenged with different design projects. Some more complex than others but all precious lessons. Here is...Read more
From interior furniture to packaging and from electronic devices to publishing, there is a trend in design where visual elements are shaped and inspired by the context and materials of...Read more
Corporate websites stress their company’s leadership in their particular business field. E-commerce sites focus mainly on the quality/price binomial, as well as the product range. While web portfolios are collections...Read more
Can visually beautiful websites also be easy to use? It’s a typical dilemma when dealing with web communication: is it better to have a well-designed layout or a well-structured organisation...Read more
A website, a software application or even a ticketing machine are all examples of design interfaces where the user is engaged in a human-computer interaction (HCI). From a user point...Read more
Building a user-oriented web site Take your personal data: age, sex, job position, location. Then add something genuine that tells us more about your everyday life: stories, quotes, anecdotes, computer...Read more
A natural evolution of freedom of communication on the internet When the World Wide Web (WWW) launched on 6 August 1991, it wasn’t merely intended as an information repository where...Read more