I have more than ten years of experience in the design of web and mobile applications for private clients, advertising agencies and SMEs, in Italy and abroad.
From the heuristic analysis to prototyping and from wireframing to users testing, my aim is to design the interface where your business and user’s requirements can meet.
I can help you to define your brand guidelines and to decline your visual communication on digital channels for a seamless and integrated user experience.
I design and develop web applications for WordPress and Magento using latest design patterns and frameworks (Bootstrap, Foundation, Flexbox).
The project involved the concept and design of a new visual identity (logo, color palette, iconography, typography) and its declination on the digital interfaces (landing page, mobile app and retention marketing campaigns - blog, newsletter, social media).
Concept and design of a mobile app for Android device and Material Design specifications.
Analysis of UI / UX aimed to the redesign and development of the Wordpress site.
Analysis and redesign of the GUI for theiOS and Windows Mobile applications.
Analysis, design and development of the user interface for ecommerce sites based on Magento platform.
Wearmap is the mobile application that guides you to discover your favorite places, with detailed informations, real time notifications, useful addresses and local phone numbers.Read more
Made in Green is an integrated online platform for sharing, outsourcing and selling handmade and environmentally sustainable furniture.Read more
Craniosacrale.it is one of the most visited sites in Italian dedicated to naturopaths and holistic disciplines. The site is aimed to professionals and practitioner therapists with over 400 published articles, training courses as well as a membership area featuring educational handouts and detailed text.Read more
How the rebranding of an ecommerce product can become an opportunity to rethink the user experience of mobile applications.Read more
A responsive Magento theme, fully customizable, built with Bootstrap framework and optimized for a intuitive user experience.Read more
Designers and product managers should do their best to bridge the gap that separates the user experience (UX) from the customer experience (CX).
From the home page to the checkout page, a step by step analysis in designing a Magento eCommerce site
From showcasing a digital portfolio to re-defining a e-commerce mobile app, I have been challenged with different design projects. Here is a concise list I what I have learned as designer.
How to reproduce in a digital format the elements found on a natural environment...
Web users are demanding a narrative experience: a story with as the main characters the website itself and its audience.
The scenario is familiar. Not far from us a new restaurant has just opened: the promotional campaign shows a rich menu with competitive prices while the brand image is captivating. The venue catches our...Read more
Designing an e-commerce site is a complex challenge because of the cognitive and emotional variables related to buying habits, whose identification requires in many cases a careful analysis of the...Read more
From showcasing a digital portfolio to re-defining a e-commerce mobile app, I have been challenged with different design projects. Some more complex than others but all precious lessons. Here is...Read more
From interior furniture to packaging and from electronic devices to publishing, there is a trend in design where visual elements are shaped and inspired by the context and materials of...Read more
Corporate websites stress their company’s leadership in their particular business field. E-commerce sites focus mainly on the quality/price binomial, as well as the product range. While web portfolios are collections...Read more